The Independent Marketer

Punjab’s first beginner-friendly Digital Marketing Course that ends with your own freelance business

overview

The Independent Marketer™ is Punjab’s first hands-on digital marketing course that teaches you every marketing skill—SEO, ads, content, email, automation.

This 4.5-month classroom program turns complete beginners into confident marketers.

about us

Tools You’ll Master in Our Course

Learn Using Meta Business Suite in Ludhiana's best digital marketing academy
Learn Zapier Automations in Ludhiana's best digital marketing academy
Learn Google ads in Ludhiana's best digital marketing academy
Learn using ChatGPT in Ludhiana's best digital marketing academy
Learn Facebook ads in Ludhiana's best digital marketing academy

The Independent Marketer Roadmap

Module 1: Digital Foundations & Consumer Psychology

Duration: Week 1–2
Outcome: Understand digital business models and decode buyer behavior.
Highlights:

  • Craft sales funnels for B2B & B2C audiences

  • Build precise customer avatars

  • Learn the psychology behind “why people buy”

  • Dissect successful Indian marketing campaigns

  • Develop your first brand moodboard on Canva

Duration: Week 3–4
Outcome: Build a fast, SEO-optimized WordPress site from scratch.
Highlights:

  • Purchase domain & hosting, launch your live URL

  • Install WordPress & Elementor; design a 4-page site

  • Master on-page & technical SEO foundations

  • Write a keyword-optimized blog post with AI & SEO tools

  • Connect and configure Google Search Console & Yoast SEO

Duration: Week 5–6
Outcome: Create and schedule a month’s worth of content like a pro.
Highlights:

  • Identify the right platform: Instagram, LinkedIn, YouTube, etc.

  • Design scroll-stopping visuals & reels with Canva Pro

  • Draft a 30-day content calendar in Notion

  • Explore influencer outreach, social listening, and viral hooks

  • Use Meta Business Suite to optimize your social profiles

Duration: Week 7–8
Outcome: Launch your first high-converting paid campaigns.
Highlights:

  • Set up Meta Ads Manager & Google Ads dashboards

  • Build search & display ad campaigns with ₹300 budgets

  • A/B test ad creatives & copy

  • Learn pixel setup, retargeting, and basic ad analytics

  • Identify winning ads and scale performance

Duration: Week 9–10
Outcome: Capture leads and automate client nurturing.
Highlights:

  • Design your lead magnet and opt-in funnel

  • Set up MailerLite email sequences & WhatsApp replies

  • Build drag-and-drop email templates

  • Trigger automations via Zapier from Facebook to WhatsApp

  • Monitor email deliverability and response metrics

Duration: Week 11–12
Outcome: Track performance, improve UX, and automate reports with AI.
Highlights:

  • Install GA4, define events, and verify Meta pixel

  • Use Microsoft Clarity for heatmaps & user behavior

  • Build dashboards in Looker Studio

  • Generate plain-language data summaries with ChatGPT

  • Create AI voiceovers with 11Labs for content repurposing

Duration: Week 13–14
Outcome: Build a compelling digital presence for client acquisition.
Highlights:

  • Publish a results-focused portfolio website

  • Collect testimonials & present client-style case studies

  • Set up Upwork and LinkedIn Service profiles

  • Design branded proposals using Canva

  • Configure Invoice Ninja, Razorpay, PayPal or Stripe

Duration: Week 15–16
Outcome: Pitch, follow-up, and close clients across multiple channels.
Highlights:

  • Practice sales call scripts & objection handling

  • Use Apollo.io to scrape local leads

  • Launch cold email and WhatsApp outreach campaigns

  • Schedule and conduct real discovery calls

  • Simulate full client closing scenarios in class

Duration: Week 17–18
Outcome: Deliver confidently, impress clients, and build referrals.
Highlights:

  • Onboard clients with Notion project boards

  • Set reporting formats, revision policies, and timelines

  • Create retainer agreements and upsell opportunities

  • Harvest referrals and testimonials the right way

  • Learn client exit strategies that leave doors open

Duration: Week 19–20
Outcome: Transition from freelancer to streamlined solo agency.
Highlights:

  • Develop repeatable, productized service offers

  • Launch a template storefront using Gumroad

  • Build SOPs and delegate with Loom

  • Establish your personal agency brand identity

  • Pitch your business system in a graduation showcase

The best digital marketing course in Ludhiana

WHY THIS PROGRAM?

Full-Stack Learning, Zero Gaps – We cover content, SEO, ads, email, automation and analytics in one clear path, so you never wonder “What’s next to learn?”

Real Dashboards from Day 1 – You log into Meta Ads, Google Ads, GA4, and WordPress—exactly the same screens agencies charge clients to manage.

Practice, Submit, Get Corrected – Every exercise is done live, uploaded, then marked by a mentor; mistakes are fixed before they become habits.

Freelance Launch Built-In – The final four weeks are a guided sprint: portfolio polished, cold emails sent, discovery calls booked—your business goes live before graduation.

Income Follows Skill, Not Hype – We don’t shout “get rich.” We give you skill + system first; earning is the natural side-effect.

Support That Stays – Telegram group, class recordings, and a 90-day follow-up call mean help is one message away even after the course ends.

SEO (Search Engine Optimisation) –

Skyrocket your website traffic

Content Marketing –

Hook, engage, and convert your audience

Social Media Marketing –

Build a bold brand that fans follow

CRO (Conversion Rate Optimisation) –

Turn visitors into loyal customers

SEO (Search Engine Optimisation) –

Skyrocket your website traffic

SEO (Search Engine Optimisation) –

Skyrocket your website traffic

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